You spend three minutes describing a feeling to your friend: "You know, that thing when you're in a meeting and everyone's looking at you and your brain just... locks?" Your friend nods enthusiastically. You keep going: "It's like the word exists, I can *taste* it, but it's behind glass." He leans forward. "Oh! The word you're looking for?" He pauses. "Word." You nod slowly, accepting this as both technically correct and a declaration of war.